Luna Cove
Co-Owner, Creative Director, Brand & Merch Designer
Luna Cove crafts premium hand-painted flags, banners and other quality goods. I co-founded the business in 2019 and served as co-owner, brand designer and photographer through October 2021. I oversaw the overall creative direction of the brand and managed the creation of all visual media, advertising, social media, web design and communications.
Scope
Creative Direction, Brand Identity, Graphic Design, Photography, Social Media Management, Web Design, Merchandise & Apparel Design
Years
2019-2021
Luna
Mercantile Co.
I designed the brand identity, products, and packaging for the brand, originally named Luna Mercantile Co.
A minimal black and white color scheme with pops of gold and oxblood complement vintage-style type. As the the brand's image evolved more into a trendy home and lifestyle oriented brand, we were in need of a rebrand.
Luna Cove Rebrand
In 2021, we rebranded and renamed the business Luna Cove. The name change, brighter palette and more playful fonts better reflected the business's image and my creative direction for the brand. I illustrated a cartoon moon mascot to serve as our logomark, and paired it with vintage surf-inspired typography.
Packaging
I designed a variety of poly-mailers, boxes, inserts and stickers that showcased our branding and left the consumer with a memorable (and Instagrammable) online shopping experience.
Anthropologie Collaboration
Anthropologie reached out to us in early 2021 to collaborate on this sweatshirt design, featuring patchwork details and a tiger graphic I designed. Rolled out nationwide and online in the summer of 2021.
Candles
I worked with Damn Handsome Grooming Co. to design a candle collection and collaborated on the label design for a special scent they were working on called "Home Smells."
